Jukka-Pekka Mäkinen, President and CEO, will be participating in the High-Level Technology Panel “Offshore – Stronger technology through collaboration and standardization” during the EWEA Offshore 2013 Conference and discuss how greater collaboration can benefit offshore wind.
High-Level Technology Panel: Offshore – Stronger technology through collaboration and standardization
Date: Tuesday, November 19, 2013
Time: 2:00 pm – 3:30 pm
Speaker: Jukka-Pekka Mäkinen, President and CEO
In the apparently black-and-white world of customer-supplier relationships, some exciting changes are developing. From the early stages of their inception wind energy systems are no longer the sole concern of the manufacturer. Increasingly, the developer or the utility plays a role in the development and testing of the entire wind system, and formal alliances between manufacturers, suppliers and their customers are not uncommon.
This shift has implications for the offshore wind industry, and could potentially lead to a revolution in the way that offshore turbine systems are designed and manufactured. In a world where collaborative system design and production is often touted as an efficient means of developing new technologies, is there scope for more collaboration between developers, manufacturers, and sub-suppliers, or even between manufacturers themselves?
Join the panel discussion at the EWEA Offshore 2013 Conference to see what can be learned from the collaborative experiences of manufacturers and their customers and put your own questions to Jukka-Pekka Mäkinen and some of the industry’s leading turbine manufacturers.
The Switch is taking a stance at driving through a new business model based on agile positioning. Agile positioning adjusts the business based on real customer needs. It means that customers, suppliers and manufacturers create the best ways to work together, each focusing on the areas of their own core expertise to add value. It allows companies to go beyond vertical integration and embrace an asset-light, flexible business model based on financially sound principles to better respond to customer demand.
Read more about “Agile positioning for business success” in our Talking point.