Make a permanent decision to get the best return on investment
The start of this year was marked by the hot topic of plummeting crude oil prices. While OPEC is driving down global crude oil prices, it is having less success in squeezing out the USD 250 billion clean power industry.
Green energy will receive nearly 60% of the USD 5 trillion expected to be invested in new power plant projects over the next decade because the US, EU, China and Japan are pushing for global limits to greenhouse gases and promoting alternatives to fossil fuels.
This effort has resulted in local and national incentive policies for renewable power, which effectively insulates the industry from market fluctuations, such as the nearly 40% plunge in crude oil prices since June. So while drillers clamp down on spending, developers are on track to invest more than USD 100 billion on wind power this year alone.
Oil is volatile. Wind power is constant, as it requires no fuel. Its costs can be charted for decades, offering the kind of stability that oil, gas and coal simply cannot provide.
Renewable energy is also supported by policies. Emerging technologies, introduced by industry pioneers, are not dependent on falling oil prices. The longer oil prices remain low, the more subsidies will be used. Thanks to government support, China is today’s largest wind power market.
How can you become immune to the dependency on subsidies and the wild fluctuations in oil prices?
Making a permanent impact
To move forward in unpredictable times, you need to secure your energy demand and increase your earnings. Advanced permanent magnet (PM) technology for wind, marine and other renewable energy applications immunizes you against volatile policy and price fluctuations.
In onshore and offshore wind power installations, you can lower your cost of energy by cutting CAPEX and OPEX, while boosting the amount of energy generated.
In the marine industry, using a PM drive train as a shaft generator and in electrical propulsion significantly slashes fuel consumption by 20 – 30% while increasing marine energy efficiency. Permanent magnet machines provide unmatched power density, energy efficiency, design flexibility and operational reliability compared with induction machines.
The Switch has the world’s widest range of advanced PM machines and frequency converters to ensure predictable time-to-market with the latest technology. Due to our flexible business model, extending from product delivery to strategic partnership and license agreements, The Switch offers you the exact product for your need. This gives you the highest return on your investment – even when others are being affected by the world’s instability and turmoil.
Carlo Cecchi
Director Business Development