Two main issues are dominating the discussions in Asia: China’s feed-in tariff reduction from June 2015 onwards and operational cost reduction and pollution control in marine. Given this scenario, NDRC is trying with all means to push IPPs and wind turbine OEMs to look for fresh opportunities overseas. But how is it possible to make this happen?
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A year of transforming
Another interesting year in wind is coming to an end. The competitive landscape has changed, as many turbine manufacturing newcomers have not made it in the tough competition. At The Switch, we see a clear rationalization going on in the industry. Everyone is evaluating their core competences and concentrating on those. Generally, it seems turbine…
Want the latest technology – now?
Upgrading to the latest technology is indeed possible. The way is to simply change your business model and go beyond vertical integration, embracing an asset-light, flexible business model based on financially sound principles to better respond to market demand. This allows you to reach a much higher strategic approach in doing business with customers over the long run because you can constantly anticipate and satisfy their demands.
Collaboration in all
The world economy is showing signs of recovery after many years of being battered by the financial crisis. This is vital for the wind industry so that investments flow into the industry, and at the same time, transformation still continues. Announcements of investments in Dong Energy as well as Mitsubishi and Vestas joining forces are good indications that the strong players are ready to invest in the promising offshore wind.