Another interesting year in wind is coming to an end. The competitive landscape has changed, as many turbine manufacturing newcomers have not made it in the tough competition. At The Switch, we see a clear rationalization going on in the industry. Everyone is evaluating their core competences and concentrating on those. Generally, it seems turbine…
Upgrading to the latest technology is indeed possible. The way is to simply change your business model and go beyond vertical integration, embracing an asset-light, flexible business model based on financially sound principles to better respond to market demand. This allows you to reach a much higher strategic approach in doing business with customers over the long run because you can constantly anticipate and satisfy their demands.
The world economy is showing signs of recovery after many years of being battered by the financial crisis. This is vital for the wind industry so that investments flow into the industry, and at the same time, transformation still continues. Announcements of investments in Dong Energy as well as Mitsubishi and Vestas joining forces are good indications that the strong players are ready to invest in the promising offshore wind.
The wind power industry has been under pressure during this year as expected. Still, it now looks like the largest markets of China and the US are moving forward. This brings higher hopes for 2014, which should materialize into orders already this year.
At The Switch, we have enhanced our strategy. We are concentrating even more to bring value to our customers. Our employees have analyzed and discussed how they can promote greater customer value in their work.
