Upgrading to the latest technology is indeed possible. The way is to simply change your business model and go beyond vertical integration, embracing an asset-light, flexible business model based on financially sound principles to better respond to market demand. This allows you to reach a much higher strategic approach in doing business with customers over the long run because you can constantly anticipate and satisfy their demands.
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Collaboration in all
The world economy is showing signs of recovery after many years of being battered by the financial crisis. This is vital for the wind industry so that investments flow into the industry, and at the same time, transformation still continues. Announcements of investments in Dong Energy as well as Mitsubishi and Vestas joining forces are good indications that the strong players are ready to invest in the promising offshore wind.
Better than the neighbor’s kid
Continuous improvement gives a better result in the end. This applies also for our full-power converters (FPC). The first generation FPC is not bad, nor obsolete. But the new FPC+ is better, stronger and bigger in power than its companion.
Looking at The Switch full-power converters, we are living in extremely interesting times. Just wait and see what the autumn and early winter will bring!
China leads the world in PMG turbines
For a number of years, the technology selection for wind turbine drive trains in China had closely followed the same steps as in Europe. Just recently, Chinese companies have leapfrogged ahead to the latest and most advanced modern drive train technology.